I asked my users to explain my product to me

A few weeks ago I realized that while being deep down in building my next SaaS, I was losing touch with my product. Who's it for? What problem does it solve? It's easy to get lost in the details, and lack a true high-level vision of what your product does, and for whom.

So I had an idea to send all my users (automatically after a couple of weeks since signing up) a little survey asking for feedback, specifically to understand our value proposition in the eyes of the user.

This is the email I've…

Keep reading

How I've started sticking to new habits

I’ve tried many different “habit tracking apps” in the past, and the only thing they have in common is that they didn’t work. I might have stuck with a habit for a few weeks or months, but in the end, I always lost a streak, stopped using the app, and eventually abandoned the habit.

In the last couple of years though I’ve finally started building a few healthy habits without any external aid.

What worked this time? A simple shift in thinking.

For example, take reading.

My old rationale was: I…

Keep reading

There Are No Hacks

As a startup founder and software maker, I recently had a recurring thought while building multiple products at Superlinear: there are no hacks.

Sure, there are growth hacks, there are hackish things you can do to build a huge following, there’s an infinite amount of A/B tests you can do, there are shortcuts to rank on Google, there are techniques to get more likes on your posts etc. And sure, in certain cases, for example for businesses that have a lot of cash to spare, it makes a lot of sense…

Keep reading

Kill your ego

Want to kill your ego?
Imagine your life until now being something you read, not something you were subjected too, then start thinking about what the character should do. (source)

This is a very powerful statement. Most of us would know exactly what the character should do — to feel better, to be better — yet many of us would just go on and keep doing the same things that hurt us, or prevent us to move forward, grow, improve.

It’s easier to read the book, than to write it. We’re addicted to…

Keep reading

What makes Joker a powerful movie

Ever since I watched Joker I've been wondering why it resonates so much with audiences. The audience reaction in the theater where I watched it felt so different than what I've been seeing in the last few years, and it seems to go from interested to confused, amused, scared and so much more until the end, where a big applause exploded during the credits.

It would be wrong to feel the applause was just to the movie, it almost felt like it was to the character itself, but not for his (condemnable) actions, but rather for how genuine and true it felt. And that's when I realized much of the power of this film comes from one thing:

Keep reading

3 Advanced Workflows for "Things" Power User

I've been a Things user for around 10 years. I don't think there's another software I've been using so reliably, for so long, like Things, and it's pretty crazy to think about using any single app for more than a few years.

I love its slow and deliberate development cycle, its almost perfect feature set, how committed it is to a simple but powerful GTD approach, and the near-perfection of its user interface — as a designer, I love just looking at the UI, and its delightful interactions.


Keep reading


Friction is described as the force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other — but there's a different kind of friction that I often think about: the friction to do something good when doing nothing is easier; the friction to change a routine; the friction to throw things out instead of just leaving them hanging around; the friction to go to the gym even if you're a little tired.

Friction permeates every aspect of out life, and reducing (or adding) friction can be an effective strategy to change things. The next time you do something that doesn't make you feel good, or you don't do something that would

Keep reading

A new beginning

It's been a long time since I wrote anything on a personal blog, and I must admit I missed it. This is an important year for me, almost critical: I left my job a few months ago, started my own company with Francesco, I'm slowly getting back into filmmaking and I've got other projects ready to start. I'm also dedicating more time and energy to my mental and phisical wellbeing, which I somewhat neglected lately.

With so many things on my mind, and so many exciting projects going on (or about to…

Keep reading