January 06, 2021 (2 min read)
In a world ruled by data scientists and committees, being the person in the room that knows when to trust their gut can be your secret weapon, your competitive advantage.
Your intuition isn't just what you feel is right, right now. It should be informed by experience, first principles, good taste.
Example: Typefully wouldn’t have made it alive even after just a meeting in the average tech company, at least in my experience.
I can imagine the loud voices in the room, screaming:
I could go on.
Typefully was born as a little side project of mine, and I had some discussions with Francesco to promote it to a “Mailbrew team” effort. After brief discussions, we agreed that:
We used a lot of intuition to reach these conclusions. Intuition we fine-tuned with years of product work and seeing a lot of things fail. Intuition that we constantly challenge, but know when to trust.
By trying many things and seeing them fail, and then understanding why they failed, you hone your intuition.
Of course the more we grow as a company, the more we trust data and analytics, and I’m not downplaying their importance. I’m arguing that intuition can be a wiser guide, that your adaptive unconscious is your best friend in decision making, that you know more than you know you know.
End of meeting.